Akshaya gold scheme
Buying gold is easier in monthly bites than in one lump. Pay a small amount each month, save toward the piece you've been wanting, redeem when you're ready.
Akshaya — meaning "imperishable" in Sanskrit — is a structured savings scheme that lets you build toward a gold purchase month by month, instead of paying everything at once. It's the same idea Tanishq's Golden Harvest, Kalyan's Saving Kalyana, or Malabar's Smart Buy popularised in India — and we run our own version, with terms designed for our customer base.
We're rolling out the online version of this scheme in the coming weeks. For now, the in-store version is fully live — speak with us in Suntikoppa or over WhatsApp to enrol.
How it works
- Choose a monthly contribution — anywhere from ₹2,000 to ₹50,000 a month, in multiples of ₹500.
- Pay every month for 11 months — by UPI, bank transfer, or card. We'll send you a reminder 3 days before each due date.
- We add the 12th month — at the end of 11 contributions, we add a final month equivalent to your average monthly amount, free. So you pay 11, you save 12.
- Redeem against any piece — at maturity, your accumulated balance applies as full or partial payment toward any piece in our store, online or in Suntikoppa, at that day's gold rate.
What this means in practice
If you contribute ₹10,000 a month for 11 months, you'll have paid in ₹1,10,000. We add ₹10,000 in the 12th month. You can redeem ₹1,20,000 against any piece. If gold has gone up in the meantime, your effective cost per gram is lower than buying at once today. If gold has gone down — which is rare over a year — you still get the bonus month, plus the choice of any piece.
Why we run it
Most of our customers don't budget jewellery as a one-shot expense. A bridal set, a 22K bangle stack, a pair of solitaire earrings — these are pieces people work toward across months, often timed to a wedding, a graduation, or a milestone birthday. The scheme just formalises that, with a small bonus for committing.
Terms in plain English
- You can stop early — we refund what you paid in (without the bonus month).
- You can change the redemption piece at maturity.
- You can extend the scheme for another cycle if you want a larger purchase.
- The gold rate at maturity is the rate of the day you redeem, not the day you started.
- All redemptions follow the same hallmark, certification, and exchange policies as a regular purchase.
For exact terms and to enrol, please WhatsApp us with the subject "Akshaya enrolment" and your monthly amount. We'll send you the agreement to e-sign and start your first month.